Wednesday, November 14, 2012

Startup Standouts: SmallKnot


"Smallknot lets you invest in the small businesses in your community in exchange for goods, services, special perks and benefits."

Location: New York City
Size: < 10 people
Funding: $118k incubation
FoundersJay Lee (CEO) / Ben Rossen (COO) / Jason Punzalan (CTO)

Why it stands out:
- Fills a very specific and necessary crowdfunding niche by focusing on small businesses
- Really leverages the crowd by taking a geographically local approach to the crowdfunding model
- Beautifully designed product with a fluid user experience
- The quality (and coolness) of the small businesses actually using the platform
- Founding team dominated by lawyers, which should be very useful given crowdfunding's legally gray area
- Had the screening and future benefit of Tech Stars NYC incubation


  1. Very cool! FinTech is so fascinating and I love learning about it through your own passion for the start-up world...