Wednesday, November 21, 2012

Startup Standouts: Wallaby Financial


The Wallaby Card lets you carry just one piece of plastic, through which it can maximize the cash back rebates, merchant discounts, frequent traveler rewards, etc on all your credit cards (based on your preferences) every time you swipe. It is as the company says - one card to rule them all.

Location: Pasadena, CA
Size: < 10 people
Funding: $1.1M seed
Founders: Matthew Goldman (CEO) / Todd Zino (CTO)

Why it stands out:
- Steps towards consumers with a practical use case without significantly changing their current behavior
- Adds next level value by minimizing consumer data overload and simplifying financial decision making
- Great positioning to collect real time, transaction based spending data
- Founders Fund is notable as a seed stage investor

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